Monday
Mar192012
Random Sights: Bottled Water Advertisement in Paris
This advertisement for Evian water on the side of a vending machine at a Paris Metro stop has me totally baffled. I just don't understand why this guy is wearing a t-shirt with a baby's body on it and I really don't get what it has to do with bottled water. I'm also confused how their statement "fraîcheur garantie" (guaranteed fresh) ties in with the picture.
Although mystifying, the picture does totally crack me up. It looks funny and would make a pretty good Halloween costume.
Anyway, if anyone out there has any insight into the meaning of this advertisement please let me know. The best I can think of is baby = young = fresh but then why not just have a picture of a baby with the water instead? What do you think?
Monday, March 19, 2012 at 2:14AM | Posted by Lisa | 2 Comments | Share Article | Email Article | Print Article 
